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DATA CLEANSING

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Our Data Cleansing service provides our clients with a cost-effective and user-friendly way to improve the integrity of their Business and Consumer data. Just consider some of the following facts:

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Consumers

Almost 8% of households move each year (over 3 million persons). Approximately 75,000 register for the Telephone Preference Service (TPS) each month. There are an average of more than 600,000 bereavements each year.

 

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Businesses

• There are 40,000 new business start-ups each month
• 240 businesses move offices each day
• 300,000 businesses cease trading each year

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Of course, all these changes can create fast decay in consumer and business data files and with the GDPR, it’s sensible to clean your files as a first step to compliance with the new regulations.

Moreover, the integrity of your consumer and business data is vital to the success of your response rates and therefore the costs of your campaigns.  Indeed you brand image can be badly affected  by poorly targeted communications and marketing campaigns.

 

Data Cleansing allows our clients to overcome natural decay because it:

• Reduces costs associated with contacting  individuals who cannot or will not respond
• Increase response rates and return on marketing investment
• Reduce risk of causing consumer annoyance and damaging brand reputation
• Ensure that data and marketing communications are compliant with the numerous data regulatory requirements

 

We provide access to a broad range of data files to improve the integrity of consumer and business data:

• Movers, Mortality Suppressions, NDR, TBR, NCOA Suppress, GAS, NCOA Update, MPS, TPS, FPS, BT OSIS, Corporate TPS and the Business Change of Address File
• Wide Range of Enhancement Data – Over 25 B2C and B2B data variables available

 

What gives Prime Prospects the edge?

• Speed and Flexibility – you can quickly cleanse data at times to suit you around your campaign schedules
• Free Data Audit – you can make informed decisions about which services to apply to your data after reviewing your audit results

 

Data cleanse rate card

Download our Data Cleanse Rate Card for UK File Cleaning Services here.

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