The Team

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Mark Dent

Managing Director

Mark joined the CMR Group in 1995 and became Managing Director of Sample Answers in 2001, where he grew that company to a turnover of over £1million.

After a period as Business Development Director for the Americas he was appointed Managing Director of CMR in 2016 with the primary responsibility to build the Prime Prospect brand.

After completing his HND in Computer Studies from Kingston University, Mark started his career at Infratest Burke Ltd. where he worked as a data and analytics executive. In 1995 Mark left Infratest to join CMR as the Bureau Services Manager for Eole (UK) ltd until he moved across to Sample Answers.

Mark has a keen interest in sport, especially football, golf and cricket. As a manager he always believes it’s good to get someone else to do what’s needed – a recommendation he makes to all our potential clients.

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Tony Dent

Chairman

Tony originally formed Computing Marketing and Research (CMR) in 1988 to provide statistical consultancy services to a range of clients including Barclays Bank, IBM, Hewlett Packard and a number of smaller businesses.

In 1992 Tony also formed Sample Answers in partnership with Gwyn Redgers, to service the growing demand for sampling advice and services. These businesses were then formed into the CMR Group in 1995 and subsequently the majority of group trading was concentrated through the Sample Answers brand.

Recently we have turned our attention to the development of other CMR brands, in particular Prime Prospects with the game changer team.

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Dorota Dyk

Website and social media manager

Dora joined Prime Prospects in 2019, after working in Database Management for the last 12 years. Although her previous roles involved analytical thinking, Dora always felt passionate about creative tasks. A great problem solver and uses her imagination effectively. An entrepreneur at heart with a wide knowledge across various business aspects, particularly related to small businesses.

Dora has a Masters Degree in Economics with a speciality in Marketing. Her main responsibilities include website and social media management. Dora is passionate about travel and spends her spare time with family and friends.  Dora also enjoys reading and great outdoors.

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